:root{--color-bg: #ffffff;--color-text: #2d2d2d;--color-heading: #222222;--color-muted: #5f6368;--color-brand: #b9d532;--color-brand-strong: #a9c422;--color-brand-dark: #7e9713;--color-surface: #f6f9ec;--color-surface-strong: #eef4da;--color-border: #dfe8bf;--color-shadow: rgba(76, 92, 15, .08);--container: 1120px}*{box-sizing:border-box}html{scroll-behavior:smooth}body{margin:0;font-family:Inter,Arial,Helvetica,sans-serif;color:var(--color-text);background:radial-gradient(circle at top right,#fbfde9 0,#fff 26rem);line-height:1.6}a{color:inherit;text-decoration:none}p{margin:0 0 1rem}h1,h2,h3{color:var(--color-heading)}.container{width:min(calc(100% - 2rem),var(--container));margin:0 auto}.narrow{width:min(calc(100% - 2rem),840px)}.site-header{position:sticky;top:0;z-index:10;background:#ffffffeb;border-bottom:1px solid rgba(223,232,191,.85);backdrop-filter:blur(12px)}.header-inner,.footer-inner{display:flex;gap:1rem;align-items:center;justify-content:space-between;padding:1rem 0}.brand{display:flex;flex-direction:column;font-weight:900;font-size:1.5rem;line-height:1;color:var(--color-brand-dark)}.brand span{margin-top:.2rem;font-size:.8rem;font-weight:600;color:var(--color-muted)}.nav-list,.footer-nav{list-style:none;display:flex;gap:1rem;margin:0;padding:0;flex-wrap:wrap}.nav-list a,.footer-nav a{padding:.35rem .5rem;border-radius:999px}.nav-list a:hover,.footer-nav a:hover{background:var(--color-surface)}main{overflow:clip}.hero{padding:5.5rem 0 3rem;background:linear-gradient(180deg,#b9d5321f,#fff0 55%),linear-gradient(135deg,#f9fceb,#fff)}.hero-inner,.split-grid,.cta-panel{display:grid;gap:1.5rem;grid-template-columns:minmax(0,1.4fr) minmax(280px,.9fr);align-items:stretch}.hero-copy h1,.section h2{line-height:1.05;margin:0 0 1rem}.hero-copy h1{font-size:clamp(2.4rem,5vw,4.5rem);letter-spacing:-.03em}.section h2{font-size:clamp(1.7rem,3vw,2.4rem)}.lead{font-size:1.15rem;color:var(--color-muted);max-width:46rem}.eyebrow{display:inline-block;margin-bottom:.9rem;color:var(--color-brand-dark);font-weight:800;text-transform:uppercase;letter-spacing:.08em;font-size:.8rem}.hero-card,.split-card,.feature-card,.cta-panel,.content-card,.info-card{background:#ffffffe0;border:1px solid var(--color-border);border-radius:24px;padding:1.5rem;box-shadow:0 18px 40px var(--color-shadow)}.hero-card{background:linear-gradient(180deg,#eff6d9,#fafdf1)}.hero-card h2{margin:.4rem 0 1rem;font-size:2rem}.hero-badge{display:inline-flex;padding:.4rem .75rem;background:#ffffffbf;border-radius:999px;font-size:.8rem;font-weight:800;color:var(--color-brand-dark)}.section{padding:3.25rem 0}.feature-grid,.info-grid{display:grid;grid-template-columns:repeat(auto-fit,minmax(220px,1fr));gap:1rem}.feature-card p,.info-card p{margin-bottom:0}.info-card h3{margin-top:0;margin-bottom:.75rem}.content-card{max-width:860px}.cta-row{display:flex;flex-wrap:wrap;gap:.75rem;margin-top:1.75rem}.button{display:inline-flex;align-items:center;justify-content:center;padding:.95rem 1.25rem;border-radius:999px;font-weight:800;transition:transform .12s ease,background .12s ease}.button:hover{transform:translateY(-1px)}.button-primary{background:var(--color-brand)}.button-primary:hover{background:var(--color-brand-strong)}.button-secondary{border:1px solid var(--color-border);background:#fff}.split-card h2{margin-top:0}.consumer-card{background:linear-gradient(180deg,#fff,#f8fbef)}.franchise-card{background:linear-gradient(180deg,#f4f9e3,#fff)}.cta-panel{align-items:center}.site-footer{border-top:1px solid var(--color-border);margin-top:2rem;background:#fbfcf6}.check-list{list-style:none;margin:0;padding:0;display:grid;gap:.85rem}.check-list li{position:relative;padding-left:1.6rem}.check-list li:before{content:"•";position:absolute;left:0;top:0;color:var(--color-brand-dark);font-weight:900}.check-list.compact{gap:.6rem}@media(max-width:800px){.header-inner,.footer-inner,.hero-inner,.split-grid,.cta-panel{display:grid;grid-template-columns:1fr}.hero{padding-top:4.5rem}.nav-list,.footer-nav{gap:.5rem}}.steps-grid{list-style:none;margin:0;padding:0;display:grid;grid-template-columns:repeat(auto-fit,minmax(210px,1fr));gap:1rem}.step-card{background:linear-gradient(180deg,#fff,#f9fceb);border:1px solid var(--color-border);border-radius:24px;padding:1.25rem;box-shadow:0 18px 40px var(--color-shadow)}.step-card p{margin:.6rem 0 0}.step-index{display:inline-flex;align-items:center;justify-content:center;min-width:2.5rem;height:2.5rem;padding:0 .75rem;border-radius:999px;background:var(--color-brand);color:#263100;font-weight:900}.faq-list{display:grid;gap:1rem}.faq-item{background:#ffffffe0;border:1px solid var(--color-border);border-radius:20px;padding:1.25rem 1.5rem;box-shadow:0 18px 40px var(--color-shadow)}.faq-item h3{margin-top:0;margin-bottom:.65rem;font-size:1.1rem}.image-concepts{display:grid;gap:1rem;grid-template-columns:repeat(auto-fit,minmax(240px,1fr))}.image-concept-card{overflow:hidden;background:#ffffffeb;border:1px solid var(--color-border);border-radius:24px;box-shadow:0 18px 40px var(--color-shadow)}.image-concept-visual{min-height:180px;display:flex;align-items:end;padding:1rem;background:linear-gradient(180deg,#b9d53226,#7e97134d),linear-gradient(135deg,#f8fbe9,#e6efc4)}.image-concept-visual span{display:inline-flex;padding:.4rem .75rem;border-radius:999px;background:#ffffffc7;color:var(--color-brand-dark);font-size:.8rem;font-weight:800}.image-concept-copy{padding:1.2rem 1.25rem 1.35rem}.image-concept-copy h3{margin-top:0;margin-bottom:.75rem}.brand-logo img{display:block;width:170px;height:auto}.header-cta{white-space:nowrap}.hero-card-media{padding:0;overflow:hidden}.hero-media{display:block;width:100%;height:100%;min-height:320px;object-fit:cover}.footer-grid{display:grid;grid-template-columns:1.4fr 1fr 1fr;gap:2rem;padding:2rem 0}.footer-logo{width:180px;height:auto;display:block;margin-bottom:1rem}.footer-copy{color:var(--color-muted);max-width:32rem}.footer-nav.vertical{display:grid;gap:.55rem}.footer-grid h3{margin-top:0;margin-bottom:.8rem}.icon-steps-grid{display:grid;grid-template-columns:repeat(auto-fit,minmax(220px,1fr));gap:1rem}.icon-step-card,.brand-element-card{background:#ffffffeb;border:1px solid var(--color-border);border-radius:24px;padding:1.25rem;box-shadow:0 18px 40px var(--color-shadow)}.icon-step-image{width:96px;height:96px;object-fit:contain;margin-bottom:1rem}.brand-elements-grid{display:grid;grid-template-columns:repeat(auto-fit,minmax(260px,1fr));gap:1rem}.brand-element-card 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